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Petr Hodný

Petr Hodný

Product Marketing at Localazy

I am a storyteller, analyst, and strategist who turns complex ideas into clear narratives that help B2B software teams better position their products.

About

I'm a Product Marketer at Localazy, where we help software product teams ship multilingual, apps, docs and content.

I started in customer success and content, spending my days talking to product managers and developers about what actually frustrates them in software localization. That experience shapes everything I do now.

I've written most of the copy on our website, building Localazy's story as a solution for product teams that want to ship multilingual software without managing translators or approval processes—while keeping quality high.

I create content that explains localization without buzzwords or jargon. I analyze how we stack up against competitors and work with customers to tell their stories.

The goal is simple: help product teams deliver multilingual software, apps, and content in peace. :)

What I Do at Localazy

Product marketing

Positioning, messaging, launches and all things product marketing for a localization platform serving small and bigger product teams.

Content creation

Writing website copy, case studies, technical documentation, and articles that explain complex localization concepts in plain language.

Customer feedback & stories

Working directly with customers to understand and capture how they use Localazy to solve real problems with translations and everything related to them.

And more...

I am a generalist in nature, and our team is still fairly small. So I do a little bit of everything, from talking about the product at conferences or demo calls to updating FAQs in the docs.

Background

Localazy
Product Marketing
Localazy
January 2024 – Present
Direct responsibility for product positioning, messaging, customer storytelling, and all that jazz.
Localazy
Customer Success Lead & Content Marketing Manager
Localazy
March 2021 – January 2024
Built understanding of customer needs and written content around it. Foundation for current product marketing work.
Q2 Interactive
Account Manager
Q2 Interactive
December 2018 – March 2021
Meta IT
Project Manager
Meta IT s.r.o.
October 2016 – December 2018

Education

Masaryk University
Ing. (Master's) in Business Economics & Management
Masaryk University Brno
2018 – 2023
Masaryk University
Bc. (Bachelor's) in Business Economics & Management
Masaryk University Brno
2014 – 2018